Everybody likes Scooby Doo and the gang. Most do. I do, and I’ve got fantastic and popular taste. Stay with me…. It’s a simple T.V. premise:
For whatever reason, three out of the four kids forego partying to go out and drive around during the 1970’s, a fuel starved economy, and solve mysteries. No dating. No fashion updates (kerchief on the guy, bright orange turtleneck on the homely girl), just solving crimes on large commercial property. With no payout in sight, which should make my Republican/management friends happy (you gotta learn before you earn, right?).
So my temper’s up already as a consultant. I start to pick through the show to find other faults and come across a HUGE epiphany through playing devil’s advocate. And I figure out why the janitor or the old handyman is always the villain.
He’s been sweeping up the confetti for parties that should have been in his honor. OR he’s left cleaning up alone.
Simply stated, he’s had to clean up all the mess for 40 years.
Every party? He’s had to clean up. He’s been sweeping up the confetti for parties that should have been in his honor. And probably doing so, alone. That’s got to sting.
Every over-expenditure that nearly threw the company into debt? He’s scrubbed the books.
Every promotion that rightfully should have gone to seniority went through the “Haunted Tunnel of Nepotism” and came out with Junior getting the Vice Presidency.
He kept the place going, kept the money coming in, yet he got overlooked more than Susan Lucci.
In every team, business, society, social group, there are the ants and the grasshoppers, and the limelight favors the grasshopper. Mr Jenkins, however, who’s stayed to the model, who’s repeatedly shown a gain, and done his 20% lacks the bright and shiny sequins he needs to make the stage. He gets angry, he dons a plastic mask, some technical harnessing, and starts to sabotage the business, usually leaving what was holding the company afloat to drift, and hijinkies ensue.
Looking at your business plans for the quarter, the next year, the next week, you’ll be looking through your cast of “ideas” to promote. More SEO. A new PPC campaign. Maybe a fancy Virtual Assistant to post your classified ads. An auto dialer.
Don’t overlook your janitor, your staples, your meat and potatoes that have gotten you this far. Book a solid three months at 1200 contacts. Create a relationship plan that draws out 3 years for each client you meet. Do the Raving Fan thing with your current clients before you go screaming from the minarets to billions of people that you’re ready for the big time.
Because bad case scenario? They’ll hear you, won’t care or believe you. Worst case scenario? They’ll do both, and you won’t have the company to back it up.